In a room full of smart people who know SEO Fili still stands out as one of the smartest people in the room. His understanding of the framework and right path of executing SEO and fixing issues is broader than most folks in the field. People call me an expert and I regularly seek Fili's thoughts before making big changes or interacting directly with Google. He's the dude's dude.
rankings and traffic?
Meet Fili, the leading technical SEO expert, ex-Google engineer, frequent public speaker, specialized in improving your websites rankings and traffic from Google Search.
Why Fili can help you with Google Search rankings
Fili is the world's leading SEO expert on the topic of Google webmaster policies, Google penalties, Google's internal processes, backlink risks, link building techniques. Widely recognized by being the only SEO expert in the world to have published SEO articles on the official Google Search Central Blog and the official Bing Webmaster Blog. He is the go-to-guy when it comes to international and technical on-page SEO and successfully solving Google penalties.
Having trouble growing your rankings in search engines?
Confused by conflicting SEO information?
Suffering from a Google penalty?
Looking for SEO training?
Did your last SEO consultant fail you?
Need your website audited by an ex-Google engineer?
During his seven years inside Google, Fili has learned the ins and outs of Google Search, where he was a Google engineer and technical lead in the elite Search Quality team, improving the Google search results for millions of its users. During his tenure at Google Search Fili led in:
Fili is known for his exhaustive industry knowledge and web search expertise both inside Google as well as outside Google.
A master at all things Google, Fili Wiese is one of the most knowledgeable SEOs in our industry. His theories and techniques for online promotions are sound and effective. You should hire him before your competitor does!
Fili is hunter turned gamekeeper, or is it the other way round? From years of working behind the lines, he therefore knows the intricate details of the workings of Google algorithms, the impact of them and the resolution for any penalty issues.
Fili is the go-to guy for advanced SEO. His background and approach makes him a great teacher and problem solver.
Smart, technical, methodical, thorough. just some of the words that describe Fili and his approach to work. I've known him for years and count myself lucky to be able to draw on his knowledge. he delivers results, plain and simple. he also keeps an eye open on emerging trends to understand how they impact the work he's doing. Simply cannot say enough good things about Fili!
As an ex-Googler, he knows exactly what he's talking about and gives different insights than others in the SEO-industry.
Forget Matt Cutts, Fili Wiese is the UK’s rival. You know you’re in trouble when he starts making notes during a conference! Joking aside Google usually keep so much close to their chest when it comes to the SEO community and Fili is such a breath of fresh air and rightly has a place as the most influential person in the UK search industry.
Learn SEO from Fili
Want to learn SEO? Fili frequently shares his SEO expertise from an ex-Google engineer's perspective in public interviews, articles and videos.
Recommended interviews and coverage
- Google and Bing talk web spam and penalties
- Why I adore Sitemaps, an ex-Google engineer's love story - Live at BrightonSEO 2019
- [How to be] Optimising for Search Bots - Live at BrightonSEO 2018
- Everything you need to know about Google Penalties
- Accelerate: Page Speed Optimisation Tips
- Don’t fall into the page rank trap
- Reddit AMA with Fili Wiese
- Why (And How) You Should Be White Hat Link Building
- How and Why to Migrate to Https
- Fast Page Speed = Higher Profits: An Interview With Fili Wiese at Pubcon
- How And Why To Invest In Site Speed
- SEO Insights From the Experts: Fili Wiese
- SEO Portal: Interview with Fili Wiese
- BrightonSEO On Air - Interview with Fili Wiese
- These Ex-Googlers Got Their First Customers Milliseconds After Launching Their New Business
- An Insider Told Us Why Google Takes Millions From Web Sites Who Break Its Rules
- Ask the Ex-Googlers Anything Panel at BrightonSEO April 2013
- Website Migration with Bing
- Your questions answered about Google penalties and their impact on websites
- How to run Screaming Frog SEO Spider in the cloud in 2019
- How to move your content to a new location
- Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties
- The unique selling proposition: A key element for SEO success
- Keeping your free hosting service valuable for searchers
- How to build links for mind-blowing growth
- All you need to know for moving to HTTPS
- Moving to HTTPS? Don’t miss this unique opportunity!
- Top 5 Google SEO Performance Indicators
- Why does Google now restricts the search results based on the location of the user?
- Brave New Domain World
- The finer details of DeepCrawl: 20 features you may have missed
- 46 Updated DeepCrawl Tweaks to Make Your Website Soar in Google Search Results
- How OnPage.org substitutes Google tools to investigate Search signals
- SEO 101: Which URL versions to add to Google Search Console
- Boost Your Google Ranking For Nothing
Fili acts as an brand ambassador for Majestic and provides regular feedback to market leading SEO service providers such as Screaming Frog and Link Research Tools. Looking for more tools, see also Fili's Online Marketing Tools list.
Public Speaking Engagements
Because of Fili's expertise as a Google SEO expert in advanced technical on-page search engine optimization and Google linking policies, Fili regularly shares his advanced knowledge and his unique in-depth search engine optimization experience with audiences.
See Fili speak at these upcoming events
Fifteen Seconds FestivalGraz, Austria
Webmaster AccessLimassol, Cyprus
Fili is a well known speaker, ex-Google engineer and an internationally recognized and leading SEO expert.
Fili speaks about a wide range of topics in the field of search engine optimization and online marketing at digital marketing conferences and search marketing events around the world. Every presentation is tailored to the audience of the event, so no talk is the same.
Fili's passion for search engine optimization and his in-depth knowledge as an ex-Google engineer provides the audience with a truly unique, motivating, informative and inspiring experience.
Event organizers about Fili
I invited Fili along to BrightonSEO take part in a panel, it’s one of the most successful sessions we've run in the history of the event. I wish every panel we run could be that popular!
Fili was one of our speakers at the ITB Berlin Convention 2017 (the world's leading travel industry think tank). His workshop on the 'Secrets of Search Engine Rankings' was our most popular workshop [...] We highly recommend Fili as an expert on SEO.
I attended Fili's talk at the SEO Campixx 2018 in Berlin regarding Link building in 2018. The presentation was engaging, entertaining and inspiring! I left with plenty of take aways and new ideas.
If you are looking for an experienced SEO speaker, I'd recommend Fili.