Want better
rankings and traffic?

Meet Fili, the leading technical SEO expert, ex-Google engineer, frequent public speaker, specialized in improving your websites rankings and traffic from Google Search.

Contact Fili
ex-Google engineer

ex-Google engineer





International SEO

International SEO

Why Fili can help you with Google Search rankings

Fili is the world's leading SEO expert on the topic of Google webmaster policies, Google penalties, Google's internal processes, backlink risks, link building techniques. Widely recognized by being the only SEO expert in the world to have published SEO articles on the official Google Search Central Blog and the official Bing Webmaster Blog. He is the go-to-guy when it comes to international and technical on-page SEO and successfully solving Google penalties.

Having trouble growing your rankings in search engines?

Having trouble growing your rankings in search engines?

Confused by conflicting SEO information?

Confused by conflicting SEO information?

Suffering from a Google penalty?

Suffering from a Google penalty?

Looking for SEO training?

Looking for SEO training?

Did your last SEO consultant fail you?

Did your last SEO consultant fail you?

Need your website audited by an ex-Google engineer?

Need your website audited by an ex-Google engineer?

During his seven years inside Google, Fili has learned the ins and outs of Google Search, where he was a Google engineer and technical lead in the elite Search Quality team, improving the Google search results for millions of its users. During his tenure at Google Search Fili led in:

Tool development
Large scale website penalization
Driving Google spam policies
Reconsideration requests management
Internal training and development
Google Search public communication


In a room full of smart people who know SEO Fili still stands out as one of the smartest people in the room. His understanding of the framework and right path of executing SEO and fixing issues is broader than most folks in the field. People call me an expert and I regularly seek Fili's thoughts before making big changes or interacting directly with Google. He's the dude's dude.

Bob Rains recommends Fili Wiese

Fili is known for his exhaustive industry knowledge and web search expertise both inside Google as well as outside Google.

Selina Choo recommends Fili Wiese

A master at all things Google, Fili Wiese is one of the most knowledgeable SEOs in our industry. His theories and techniques for online promotions are sound and effective. You should hire him before your competitor does!

Marcus Tandler recommends Fili Wiese

Fili is hunter turned gamekeeper, or is it the other way round? From years of working behind the lines, he therefore knows the intricate details of the workings of Google algorithms, the impact of them and the resolution for any penalty issues.

Sam Silverwood-Cope recommends Fili Wiese

Fili is the go-to guy for advanced SEO. His background and approach makes him a great teacher and problem solver.

Geir Brå Ellefsen recommends Fili Wiese

Smart, technical, methodical, thorough. just some of the words that describe Fili and his approach to work. I've known him for years and count myself lucky to be able to draw on his knowledge. he delivers results, plain and simple. he also keeps an eye open on emerging trends to understand how they impact the work he's doing. Simply cannot say enough good things about Fili!

Duane Forrester recommends Fili Wiese

As an ex-Googler, he knows exactly what he's talking about and gives different insights than others in the SEO-industry.

Stijn Bergmans recommends Fili Wiese

Forget Matt Cutts, Fili Wiese is the UK’s rival. You know you’re in trouble when he starts making notes during a conference! Joking aside Google usually keep so much close to their chest when it comes to the SEO community and Fili is such a breath of fresh air and rightly has a place as the most influential person in the UK search industry.

SiteVisibility recommends Fili Wiese
29 Most Influential People in the UK Natural Search Industry external link

Learn SEO from Fili

Want to learn SEO? Fili frequently shares his SEO expertise from an ex-Google engineer's perspective in public interviews, articles and videos.

Fili acts as an brand ambassador for Majestic and provides regular feedback to market leading SEO service providers such as Screaming Frog and Link Research Tools. Looking for more tools, see also Fili's Online Marketing Tools list.

Public Speaking Engagements

Because of Fili's expertise as a Google SEO expert in advanced technical on-page search engine optimization and Google linking policies, Fili regularly shares his advanced knowledge and his unique in-depth search engine optimization experience with audiences.

See Fili speak at these upcoming events

Looking for Fili to speak at your next event?

Learn More

Fili is a well known speaker, ex-Google engineer and an internationally recognized and leading SEO expert.

Fili speaks about a wide range of topics in the field of search engine optimization and online marketing at digital marketing conferences and search marketing events around the world. Every presentation is tailored to the audience of the event, so no talk is the same.

Fili's passion for search engine optimization and his in-depth knowledge as an ex-Google engineer provides the audience with a truly unique, motivating, informative and inspiring experience.

Event organizers about Fili

I invited Fili along to BrightonSEO take part in a panel, it’s one of the most successful sessions we've run in the history of the event. I wish every panel we run could be that popular!

Kelvin Newman recommends Fili Wiese

Fili was one of our speakers at the ITB Berlin Convention 2017 (the world's leading travel industry think tank). His workshop on the 'Secrets of Search Engine Rankings' was our most popular workshop [...] We highly recommend Fili as an expert on SEO.

Alexandra Saless recommends Fili Wiese

I attended Fili's talk at the SEO Campixx 2018 in Berlin regarding Link building in 2018. The presentation was engaging, entertaining and inspiring! I left with plenty of take aways and new ideas.

Izzi Smith recommends Fili Wiese

If you are looking for an experienced SEO speaker, I'd recommend Fili.

Alana Jones recommends Fili Wiese

Recent events Fili spoke at

Webmaster Access
Fifteen Seconds Festival
Search Marketing Connect
Affiliate Meet Markt
London Affiliate Conference
Affiliate Grand Slam
SEO zraz
London Affiliate Conference
SMX East
Advanced Technical On-Page SEO Training
Benchmark Search Conference
SMX Advanced
Contact Fili at fili.com

Let's talk